Softskill Bahasa Inggris

UNIT 12 ( INTERNATIONAL MARKETING )

Page 15 – Vocabulary

A. Complete these statements with suitable expressions from the box

1.      Government bureaucracy

2.      Income distribution

3.      Political stability

4.      Buying habit

5.      Economic Situation

6.      Monetary regulation

B. Discuss these questions.

1.       

2.    -

3.      -

C. look at the words and phrases below. Underline the odd one out.

1.      D. declining market

2.      B. focus group

3.      B. Market research

4.      C. Domestic market

5.      B. Withdraw a product

6.      A. Slogan

7.      D.Manufacturer

D. complete this exercise and then compare answers with a partner

1.      Develop home

2.       

3.      5

4.      6

5.      7

6.      8

Page 16 – Reading

A. answer these questions.

1.      Coffee and tea

2.      My favourite hot drink is coffe and milk

3.      Black, bitter, expensive, tasty, hot drink

Page 17

B. Read the article quickly and identify the country or countries where the statements is true.

1.      Chile

2.      Peru

3.      Brazil

4.      US

5.      Argentina

C. Answer this questions.

1.      Colombia and Venezuela

2.      a. 3.907 stores

b. 1.378 outlets in the rest of the world

3.      a. 437 stores

b. 1. 180 outlets in the rest of the world

4.      Mexico City

5.      Mall, airport and capital city

6.      According to the article what four problems has Starbucks had ?

D. which of the following verbs can form a word partnership with a) a product, b) a market ?

1.      A product : Introduce , Launch, Withdraw, License

2.      A market : Penetrate, Phase out, Saturate, Retreat from

Page 18

A. find noun phrases in the article on page 16 which have similar meanings to the phrases below

1.      consumers

2.      Mass market

3.      Supermarket

4.      Capital Consumtion

5.      Anti-globalisation

B. one word in each group does not make a compound noun with the word in bold. Cross it out.

1.      Marketing: campaign, budget, strategy

2.      Market : research, survey, check

3.      Product : market, range, features

4.      Advertising : campaign, agency, slogan

5.      Brand : awareness, loyalty, image

6.      Sales : figure, forecast, targets

7.      Price : promotion,product, range

C. the words in each of the noun phareses below are in the wrong order. Write the phrases below are in the wrong order. Write the phrases in their correct form.

1.      Really Impressive

2.      Relation department

3.      Research market programme highly

4.      Overseas operations

5.      Sheet improving rapidly

6.      Exchange extremely volatile

7.      Marketing report highly confidential

UNIT 13 ( BUILDING RELATIONSHIP)

Page 23 – Vocabulary

A.  the verbs below are often used with the word relations. Use them to complete the table.

·         Positive meaning

1.      Build up relations

2.      Cement

3.      Foster

4.      Develop

5.      Encourage

6.      Establish

7.      Improve

8.      Maintain t

9.      Strenghthen

10.  Promote

11.  Restore

12.  Resume

·         Negative meaning

1.      Break off relations

2.      Cut off

3.      Disrupt

4.      Endanger

5.      Jeopardise

6.      Damage

7.      Sour

8.      Undermine

B. choose the correct in each sentence.

1.      Damage

2.      Promote

3.      Strengthen

4.      Undermined

5.      Improving

6.      Resumed

7.      Cut off

8.      Resumed

9.      Building up

10.  Fostered

C. Match the following sentence halves. Then make five more sentence with the verbs in exercise A dan B

1.      D. is causing stormy relations with some of the company’s suppliers

2.      A. are a credit to its highly effective PR Department

3.      B. have cemented relations with several the two companies

4.      E. to strain relations between the two leading Frenchsoftware companies

5.      C. its close relations with several foreign investors have been jeopardized

Page 24 – Reading

A. Insurance

B. what do the following numbers in the article refer to ? 

·         166 – it has a Capitalisation of $166bn

·         1992 – AIG was the first foreign insurer in chine, in 1992

·         1919 – the group was founded in shanghai in 1919 by corneluis vander starr.

·         80.000 -  AIG may be a company of 80.000 employees

·         130 – 350.000 affliated agents in 130 countries

C. Who are the following people mentioned in the article : Maurice Greenberg, Cornelius Vander Starr, Edmund Tse

·         Maurice Greenberg : AIG’s chairman

·         Cornelius Vander Starr : a 27-years old American entrepreneur

·         Edmund Tse : someone who runs the Asia operations and life assurance worldwide

Page 26

C. Rephrase these comment using the multi-word verbs from Exercise A

1.      We’ll have to call the meeting off tomorrow

2.      Today we are busy so we presentations next week

3.      We always know our suppliers wil meet their deadlines.

4.      In Europe now we have established a first-class distribution network

5.      Could you please prepare a contract as soon as possible ?

6.      Could you fix a meeting with them for next week ?

7.      We’ve kept the same market share aw we had last year

8.      The new sales manager is very popular with his team

UNIT 14 ( CULTURE )

Page 99 – Vocabulary

A. Different companies have different culture and ways of working.complete these sentences with the words in brackets.

1.      Casual Fridays

2.      Uniform

Timekeeping

3.      Part-time

4.      Flexible hour

Time off

5.      Public holiday

6.      Annual leave

Reporting procedure

7.      Face to face

8.      Written report

Types of meeting

9.      Social

10.  Formal

Names

11.  Family names

12.  Job title

B. would you like to work for an organization which has :

·         Uniforms? Yes, I like. Because with our uniforms look more formal

·         Casual Fridays ? yes, I like. Because, if  I wear casual Fridays it is cool

·         A lot of formal meetings ? no,I wouldn’t. it is very tense

·         Flexible hours? Yes, I like. It is very relaxed.

Page 101

A. complete these sentences using should or shouldn’t and a phrase from the box

1.      We should develop a better website

2.      We should speak to our boss

3.      We shouldn’t be late

4.      She should stay three days

5.      You shouldn’t buy an expensive computer

B. Give the opposite advise by using should, shouldn’t or I don’t think

1.      I don’t think he should go to Paris next week

2.      You shouldn’t buy a franchise

3.      She should take the customers to an expensive restaurant

4.      I don’t think we should launch the new product now

5.      My boss don’t think it is too late to send the report now

6.      We shouldn’t order online

Page 102-Reading

A. Match these words to their meanings. Use a good dictionary to help you.

1.      b) one company allows another company to sell its goods or services

2.      e) a person or roup of people who can sell another company’s goods or services

3.      d) change

4.      a) a shop or other palce to buy things

5.      c) a number of shops owned by the same company

B. which of these companies do you think have franchises ?

·         McDonald’s

·         Body shop

C. Read the article about a fast-food chain in japan. Mark each statement trus or false

1.      False

2.      False

3.      False

4.      False

5.      False

6.      True

7.      False

8.      True

Page 103 – language focus 2

A. these questions were asked on a plane journey. Which does a flight  attendant ask, and which does a passenger ask ?

1.      Passenger

2.      Flight attendant

3.      Flight attendant

4.      Passenger

5.      Flight attendant

6.      Passenger

7.      Flight attendant

8.      Passenger

9.      Passenger

10.  Flight attendant

C. you are a hotel reception desk. Use the verbs in brackets to make polite request.

1.      Could I use the phone, please ?

2.      Couldn’t you say that, please ?

3.      Could you  call the taxi, please ?

4.      Could you tell the way to the station, please ?

5.      Could I pay by the credit card, please ?

6.      Could you recommend a good restaurant, pelase ?

7.      Could I have a map of the city, please ?

Page 105 – writing

 Telephone Message

To: Fajar Restu Putra                                            Name of caller : Yannick

Date : 27^th November                                           Time : 04.00 p.m

Message : Meeting place with Alex changed from solaria restaurant to café kopitiam. Be there at 7:00 p.m

Action:  call back if problem 081383730420

Signed : Puji Andriyani